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Policyfetch is an intelligent software platform that allows people 65 and older and people with disabilities to shop for Medicare plans in their area by speaking with a Licensed agent. The App is
approved by the US government's Center for Medicare & Medicaid Services (CMS) .
Policyfetch
2022

The Problem

We
were
contracted
by
a
2022
Forbes
INC.5000
digital
company
that
was
looking
to
expand
their
business
into
the
Medicare
space.
The
company
had
several
micro
sites
to
target
seniors
for
medicare
with
inconsistent
branding,
various
fragmented
customer
journeys,
and
landing
pages
that
required
to
be
in
data
compliance
with
CCPA,
HIPPA,
State
data
privacy
laws,
and
CMS
approval
guidelines
for
SMID,
opt-in.
We
needed
to
address
and
solve
for
Scalability
and
data
security
compliance
standards.


The Solution

  • UX
    Research
    (interviews
    &
    analysis)
  • Develop
    the
    Branding
    and
    Style
    Guide
    for
    Policyfetch.com,
    Policyfetchmedicareplans.com,
    and
    Policyfetchmedicaresupplement.com
  • Center
    for
    Medicare
    Services
    (CMS)
    Compliant
    Branding
  • Marketing
    Communications
    Guidelines
  • Designed
    350+
    Marketing
    Ads
    (Google,
    Facebook,
    Linkedin,
    Instagram)
  • Deployed
    scalable,
    secure
    Landing
    Pages
    approved
    by
    CMS
    with
    SMID
  • Developed
    webpages
    to
    handle
    sub
    domains
    at-scale
  • Google
    Anaytics
    (GA4)
  • Incorporated
    Google
    Tag
    Management
    Solution
    on
    back-end
  • Invoca
    Call
    Tracking
    Scripts
    were
    implemented
    for
    dynamic
    phone
    tracking
  • All
    Policyfetch
    Landing
    Pages
    are
    incorporated
    with
    Trusted
    Form
    Scripts
    for
    any
    Lead
    Gen
    Form
    to
    issue
    a
    Certificate.
  • Lead
    Gen
    Forms
    built
    with
    TCPA
    Compliance
    and
    opt-in
    and
    opt-out
  • Produced,
    Directed
    and
    Scripted
    Educational
    Medicare
    Videos
  • Developed
    Content
    Strategy
    (CX)
    and
    SEO
    for
    all
    (3)
    brands.


    • After
    taking
    the
    client
    through
    The
    MORAL
    Design
    process,
    a
    brand
    and
    a
    product
    was
    born.

    Meet,
    Policyfetch
    ®.

When creating this campaign it was important for us to convey Medicare in a calm, and easy- to-understand manner.
 
Medicare is an extremely complex topic as it contains four parts: Part A, Part B, Part C, and Part D.
 

Traditional media tends to show elderly people in sickly situations and that is exclusive of a large population of healthy adults 65+.
 
Therefore, we came with a fresh take on what it means to be 'elderly' and centered our campaign around depicting elderly people
with active lifestyles.

V
i
d
e
o
C
a
m
p
a
i
g
n
s

We
developed
(5)
30-second
video
spots
to
meet
CMS
Marketing
guidelines.
This
campaign
was
built
to
target
several
audiences;
people
with
disabilities,
elderly
citizens,
ethnic
groups,
and
active
seniors.


DELIVERABLES:
Script
|
ProductionVoice
Over
|
Music
LicensingLocation
Scouting
|
Permits
|
CMS
Edits


CAMPAIGN
STATS:

275K
Views

YOUTUBE
CHANNEL:
Policyfetch

'
J
a
n
e
t
&
J
o
y
c
e
G
o
V
i
r
a
l
'

Meet
Janet
and
Joyce,
they’re
learning
new
dances
to
go
viral
on
social
media.
They
don’t
have
time
to
worry
about
Medicare,
and
neither
do
you.

They
use
Policyfetch
to
find
Medicare
plans
in
their
area
so
they
can
spend
time
doing
what
matters
to
them,
gaming.

'
B
i
l
l
&
J
i
l
l
W
i
n
T
h
e
F
i
n
a
l
s
'

Bill
and
Jill
are
active
seniors
who
are
playing
in
an
online
gaming
tournament.
They
are
very
happy
with
life
and
simply
want
to
continue
having
fun
and
living
stress
free.

They
use
Policyfetch
to
find
Medicare
plans
in
their
area
so
they
can
spend
time
doing
what
matters
to
them,
gaming.

'
H
a
k
e
e
m
S
a
v
e
s
T
h
e
D
a
t
a
'

Meet
Hakeem,
he’s
leading
a
global
team
of
developers
to
prevent
a
cyber
security
attack.
He
doesn’t
have
time
to
worry
about
Medicare,
and
neither
do
you.

He
uses
Policyfetch
to
find
Medicare
plans
in
their
area
so
they
can
spend
time
doing
what
matters
to
him,
coding.

EXPERIENCE TRANSFORMATION / MARKETING / BUSINESS IDENTITY / AI / SOFTWARE DEV / UX DESIGN

S
o
c
i
a
l
M
e
d
i
a
A
d
C
a
m
p
a
i
g
n
s

We
designed
(350+)
creative
ads
(Google,
Facebook,
Mobile,
Linkedin,
Instagram)
for
the
Policyfetch
brand.
This
campaign
was
built
to
target
several
audiences;
people
with
disabilities,
elderly
citizens,
ethnic
groups,
and
active
seniors.


DELIVERABLES:
Creative
Campaign


Policyfetch went through our strenuous inclusive design process and was approved by the U.S. government's Center for Medicare and Medicaid Services
(CMS).
 
The app is now available for use during Open Enrollment.
 

VISIT POLICYFETCH

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