A
I
X
A

A
r
t
i
f
i
c
i
a
l
I
n
t
e
l
l
i
g
e
n
c
e
(
A
I
)
B
r
a
n
d
i
n
g
U
I
D
e
v
e
l
o
p
m
e
n
t
U
X
D
e
s
i
g
n
AIXA
2020
AIXA pronounced, {`Eye_Eesh_Uh`}` is an intuitive personal AI assistant that helps users decode “tech speak”. AIXA uses AI to quickly provides answers via SMS to common (and obscure) tech
questions so you don’t have to scrub through endless opinion articles on Google.

The Problem

Whether you're upgrading your phone to the latest '5G' version, or you're asking someone for the 'Wi-fi' password, technical
vernacular has made it's way into the way we speak on a day-to-day basis.
 
However, beyond basic search engine queries that return hundreds of results, there is nowhere for everyday people to get quick
answers to technical questions.
 

The Solution

  • Usability
    Testing
  • Incorporated
    Google
    Tag
    Management
    Solution
    on
    back-end
  • Produced,
    Directed
    and
    Scripted
    Promotional
    Videos
  • Developed
    Content
    Strategy
    (CX)
    and
    SEO
    for
    all
    (3)
    brands.
  • UX
    Research
    (Interviews
    &
    Analysis)
  • Develop
    the
    Branding
    and
    UI
    Style
    Guide
  • Deployed
    scalable,
    secure
    website
    with
    SSL
    Certificate
    [HTTPS]
  • Google
    Analytics
    (GA4)
  • AWS
    Backend
  • Twilio
    SMS
    Integration
  • MS
    Bot
    App
    for
    Web
    integration
  • Natural-Language
    Processing
  • Dataset
    analysis
    &
    Audit
  • Machine
    Learning


    • After
    taking
    the
    client
    through
    The
    MORAL
    Design
    process,
    a
    brand
    and
    a
    product
    was
    born.

    Meet,
    AIXA
    .

AIXA empowers users to ask tech questions they would normally remain ignorant to.
 
As every business in the world turns to technology, employees will be required to have more than a basic understanding of the
language that is dominating the workplace, tech.

The
advancement
of
AI
has
provided
humanity
with
a
stack
of
useful
tools
and
resources.
Chatbot
growth
has
been
prominent
across
a
number
of
industries,
to
the
point
where
1.4
billion
people
now
use
them
on
a
fairly
regular
basis.


Quick
Chatbot
Statistics:
1.
Chatbots
can
cut
Ops
costs
by
up
to
30%
.


2.
85%
of
customer
interaction
will
be
handled
without
human
agents
by
2021.


3.
50%
of
businesses
plan
to
spend
more
on
chatbots
than
on
mobile
apps.

4.
37%
of
people
use
a
customer
service
bot
to
get
a
quick
answer
in
an
emergency

Interested
in
exploring
an
AI
Chatbot?
Contact
Us
today
to
discuss
options!
GET IN TOUCH

"AIXA has a practical purpose but represents something much larger and more important. AIXA gives minorities representation in an ecosystem filled with
“Alexa's”, “Bixby's”, and “Siri's”. It’s subtle, but if we aren’t aware these products start to perpetuate the idea that knowledge is held by one group."
- Tamba Samba
 
Moreover, due to historic patterns of occupational segregation in tech, the people building the technology, don't represent the society using it. AIXA is directly
challenging this idea through branding.
 
AIXA is a one-of-a-kind application. It was built (3) years before the infamous ChatGPT and is still, to date, the only afro-centrically branded chatbot in the AI
space.

Ready to Create Something MORAL?

Tell us about your idea!

Next Project

PB&JANE