The Problem
Whether you're upgrading your phone to the latest '5G' version, or you're asking someone for the 'Wi-fi' password, technical vernacular has made it's way into the way we speak on a day-to-day basis.
However, beyond basic search engine queries that return hundreds of results, there is nowhere for everyday people to get quick answers to technical questions.
The Solution
- Usability Testing
- Incorporated Google Tag Management Solution on back-end
- Produced, Directed and Scripted Promotional Videos
- Developed Content Strategy (CX) and SEO for all (3) brands.
- UX Research (Interviews & Analysis)
- Develop the Branding and UI Style Guide
- Deployed scalable, secure website with SSL Certificate [HTTPS]
- Google Analytics (GA4)
- AWS Backend
- Twilio SMS Integration
- MS Bot App for Web integration
- Natural-Language Processing
- Dataset analysis & Audit
- Machine Learning
After taking the client through The MORAL Design process, a brand and a product was born.
Meet, AIXA .
After taking the client through The MORAL Design process, a brand and a product was born.
Meet,
AIXA empowers users to ask tech questions they would normally remain ignorant to.
As every business in the world turns to technology, employees will be required to have more than a basic understanding of the language that is dominating the workplace, tech.
The advancement of AI has provided humanity with a stack of useful tools and resources. Chatbot growth has been prominent across a number of industries, to the point where 1.4 billion people now use them on a fairly regular basis.
Quick Chatbot Statistics:
1. Chatbots can cut Ops costs by up to 30%.
2.85%of customer interaction will be handled without human agents by 2021.
3. 50% of businesses plan to spend more on chatbots than on mobile apps.
4. 37% of people use a customer service bot to get a quick answer in an emergency
Interested in exploring an AI Chatbot? Contact Us today to discuss options!
"AIXA has a practical purpose but represents something much larger and more important. AIXA gives minorities representation in an ecosystem filled with “Alexa's”, “Bixby's”, and “Siri's”.
It’s subtle, but if we aren’t aware these products start to perpetuate the idea that knowledge is held by one group."
- Tamba Samba
Moreover, due to historic patterns of occupational segregation in tech, the people building the technology, don't represent the society using it. AIXA is directly challenging this idea through branding.
AIXA is a one-of-a-kind application. It was built (3) years before the infamous ChatGPT and is still, to date, the only afro-centrically branded chatbot in the AI space.
Ready to Create Something MORAL?
Tell us about your idea!
