The Problem
PB&Jane has been a boutique Creative Consulting Agency since 2012, dedicated to promoting inclusive design among its clients and global partners. However, during the course of its journey, an industry realization emerged - crafting commendable User Experience (UX) design posed a significant challenge, characterized by high costs, inconsistent quality, and unnecessarily long delivery timelines.
The Solution
- UX Research (Interviews & Competitive Analysis, Personas etc.)
- Lo-fi & Hi-fi Wireframing
- Lo-fi & Hi-fi Prototyping
- Usability Testing
- Incorporated Google Tag Management Solution on Back-end
- Crafted New Company Logo
- Developed Content Strategy (CX) for rebrand.
- Designed the Branding and UI Style Guide
- Developed SEO strategy for #1 Google Ranking
- Deployed scalable, secure website with SSL Certificate [HTTPS]
- Google Analytics (GA4) Implementation
- Asynchronous Design Board Integration
- Robotic Process Automation (RPA)
- Stripe for Web/Mobile payments integration
After taking the client through The MORAL Design process, a brand and a product was reborn.
Meet, PB&JANE .
After taking the client through The MORAL Design process, a brand and a product was reborn.
Meet, PB&JANE .
At PB&JANE, their recipe was simple. They spread empathy onto every byte.
Final Outcome
PB&JANE went through our MORAL design process and after 12 years in business, they were able to completely change their business model. They are now equipped to disrupt the UI/UX industry with a world-class product.
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